Not any different from their strategy 15 years ago. Give it to people for free so they become dependent on the ecosystem: https://www.theguardian.com/technology/blog/2007/jul/18/winningthrough

This will help to keep collecting data for the West’s proxy war. On average, Windows connects to Microsoft servers 5,000 times/day to relay any obtained information. This is another reason why Linux is the best OS for security and privacy.