Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Nollij
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    10 hours ago

    It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

    The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

    • faltryka@lemmy.world
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      10 hours ago

      One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

    • Damage@feddit.it
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      7 hours ago

      Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit

      • hovercat@lemmy.blahaj.zone
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        3 hours ago

        The Lightning has also been out for a few years now, so it’s not the “new” thing. Also, I feel like half of those cYbErTrUcK purchases were people trying to resell them.

        • TehWorld@lemmy.world
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          2 hours ago

          Hopefully these people get double-fucked. Moreso because they bought a swasticar from President Musk, but also because fuckyou to people who buy stuff just to resell at a higher margin.

      • Nollij
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        6 hours ago

        I have no need for a truck, and I still considered getting one. The Lightning is very impressive all around.

    • snooggums@lemmy.world
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      9 hours ago

      They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.

      • catloaf@lemm.ee
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        3 hours ago

        Which vehicles have that? The base cybertruck has two motors for AWD.

          • catloaf@lemm.ee
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            2 hours ago

            Can you explain? I’m not much into cars, but that doesn’t sound right to me. A quick Google suggests maybe you’re referring to the open differential, but I don’t think that means that only one wheel is powered.

      • ShepherdPie@midwest.social
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        7 hours ago

        Actually most vehicles are only 1-wheel drive unless they have a locker or similar installed (4x4 would be “2-wheel drive”).

        • Sanctus@lemmy.world
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          9 hours ago

          You gotta love these comments in forums. Like the whole point of being here is to discuss and people like this are literally telling you to leave the site. Very useful, much contributions.