It can be because of certain individuals, but it must apply equally to all.
You didn’t usually see it applied to a real person, but there are countless examples of it being applied to large corporations. For example, Florida can (and has) passed laws that apply to (e.g.) all amusement parks that operate their own emergency services. It was pretty clear that it would only affect Disney World. But at least in theory, it would apply to any others that opened up.
Do you have a source on that?