Netflix Canada is done with being basic. The streaming giant says it's phasing out the $9.99 'basic' option from its price plans, taking away the cheapest subscription without ads.
Why Canada? The artice says Netflix also used Canada to test its password sharing changes as well so it seems Canadians are a testing ground for Netflix for some reason
Why Canada? The artice says Netflix also used Canada to test its password sharing changes as well so it seems Canadians are a testing ground for Netflix for some reason
Well, Canadians have many biological similarities to humans, so they’re good candidates for a variety of experiments
I had noticed this as well. My theory is, they see us as a demographically similar market to the US but significantly smaller. So they can test their plans on us to get an idea of response before rolling it out to a larger American audience while taking a much smaller financial risk.
Bingo. Canada, Australia and New Zealand are all used as “test markets”. They try an idea out with one of us to see how it might work in the larger markets.
Probably because viewing habits are similar to the US, but not as large. So if the “testing” doesn’t go well, they don’t lose out as much as the bigger markets.
Corporate test markets are always in areas where the demographics cover many different targets. If you test in an area that leans heavily towards one demographic, mostly old people for example, then you don’t get any data about how other groups view your change, like teenagers.
Canada is incredibly diverse but also small and with well defined boundaries.
Why Canada? The artice says Netflix also used Canada to test its password sharing changes as well so it seems Canadians are a testing ground for Netflix for some reason
Well, Canadians have many biological similarities to humans, so they’re good candidates for a variety of experiments
I had noticed this as well. My theory is, they see us as a demographically similar market to the US but significantly smaller. So they can test their plans on us to get an idea of response before rolling it out to a larger American audience while taking a much smaller financial risk.
Bingo. Canada, Australia and New Zealand are all used as “test markets”. They try an idea out with one of us to see how it might work in the larger markets.
Canada (or some specific cities here) has long been used as a test market for all manner of things.
Yup, this is true
Why Canadian Cities Are So Popular as Test Markets
Probably because viewing habits are similar to the US, but not as large. So if the “testing” doesn’t go well, they don’t lose out as much as the bigger markets.
Corporate test markets are always in areas where the demographics cover many different targets. If you test in an area that leans heavily towards one demographic, mostly old people for example, then you don’t get any data about how other groups view your change, like teenagers.
Canada is incredibly diverse but also small and with well defined boundaries.
Maybe we’re too nice to REALLY complain so they do it here first to prepare U.S.A. Americans for it
Smaller sample size but similar enough culture to the states. Sometimes we gets apps first too before they try pushing it to 300+ million
Sorry, we are quiet and don’t cause much of a fuss.
Cause statistics don’t lie.