Netflix Canada is done with being basic. The streaming giant says it's phasing out the $9.99 'basic' option from its price plans, taking away the cheapest subscription without ads.
I had noticed this as well. My theory is, they see us as a demographically similar market to the US but significantly smaller. So they can test their plans on us to get an idea of response before rolling it out to a larger American audience while taking a much smaller financial risk.
Bingo. Canada, Australia and New Zealand are all used as “test markets”. They try an idea out with one of us to see how it might work in the larger markets.
I had noticed this as well. My theory is, they see us as a demographically similar market to the US but significantly smaller. So they can test their plans on us to get an idea of response before rolling it out to a larger American audience while taking a much smaller financial risk.
Bingo. Canada, Australia and New Zealand are all used as “test markets”. They try an idea out with one of us to see how it might work in the larger markets.