this is an interesting article on the difficulties of running anything as SEO makes everything worse, AI proliferates, and things generally get worse for journalism. probably best summarized by this paragraph:

The long answer is that, through our own reporting, we are realizing that in order to combat the fracturing of social media platforms, a Google discoverability crisis fueled by AI generated spam and AI-fueled SEO, and a media business environment that is in utter freefall, we need to be able to reach our readers directly using a platform that we own and control. To do that, we need your email address.

but it’s a very good read in general, and i’d encourage you to read the whole thing.

  • alyaza [they/she]@beehaw.orgOPM
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    11 months ago

    As for AI dominating SEO for google, it seems there could be an opening for a new search engine that guarantees only content from original-sources, neither AI nor content-farms.

    unfortunately it’s really hard to make a search engine that people want, and most of the ones i’m aware of have gone bust because you have to commit to running it at a loss for years (or forever)

    • Ben Matthews
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      11 months ago

      Hmmm, so maybe such a search engine could began with a whitelist of ‘real’ journalistic sites from around the word, inviting suggestions for more, keeping a reputation score for each, evidence of plagiarism / AI risks to be dropped. If the list is smaller, the searching task is easier. It shouldn’t be funded by advertising, as that provides bad incentives. Maybe small subscriptions both for searchers and sites on list, to balance incentives.
      Fediverse likes / votes / boosts could also help provide rankings for such an engine (evaluating external links, not message content), as real people here are checking stuff, and it’s less distorted by commercial clickbait motives.