That’s not how it works. These people spend millions of dollars a year on advertising and spreading their garbage. If unchecked, the only introduction a normal person (not terminally online like me) would have to clowns like this would be at worst uncritical, and at best flattering.

I have no way to find a clip like this without spending way too much effort to do it, but Sam Seder constantly clowns on these bozos for that exact reason. And he’s talked several times on his show about his philosophy, because callers will call in and say what you’ve said. He wants to make sure that his videos making these fools look like the dunces they are get pulled into the algorithm and fed to people alongside their videos.

And you know what? That works! He gets callers all the time who say things like, “I’m so embarrassed because I used to watch Ben Shapiro (or Sam Smith, Dave Rubin, etc.) and I saw one of your videos mocking them and it made me realize how dumb they were.”

It might be different if these dinguses didn’t have Koch Brother millions at their disposal, but they do. They must be challenged. For those of us who already hate Ben Shapiro and the ghouls like him, these challenges aren’t doing any good. In fact, they might be annoying, like they are to you. But it’s still important.