The text in the picture says: “The choice is yours!”.
Just some context: Lidl has this sort of campaign going on for years as of to promote their own store brands - other markets here do that too. They do the same with showing a shopping cart consisting of store brands vs brand products and on how much money u can save.
Maybe they can use the current momentum to push this campaign more …
I don’t understand why we seek to be better in this kind of files (bad food, stupidly sugared beverage)
It’s not like a national pride
Water, fucking free
Wa’a, pure Wa’a!
DISCLAIMER: may contain Facehuggers and Chestbursters.
I mean, not really, but significantly cheaper.
falls out of the fuckin sky, I couldn’t believe it.
Taps nose
Why is the bottle shaped like that? Seems really uncomfortable
On the contrary. It’s a big bottle. The shape makes it easier to hold
Makes a safer buttplug
This is a 1.5 litre bottle!
Did I fucking stutter?
That reminds me, does anyone have an EU or Canadian alternative to Bad Dragon?
Try sitting on an Amsterdammertje
Nobody should drink either of these.
Delimcious
What?
Nobody should drink either of these.
both sugar and its substitutes are bad for you, in different ways.
Much much less so the substitutes, but otherwise this.
I forgor denmark didn’t use the euro for a sec and I was extremely confused as to why pepsi costed that much in Denmark LMAO
It’s extremely inexpensive. The generic 1.5 liter option costs about $0.60 USD.
The Danish krona is actually pegged to the euro, so you are half right 🙂
I thought it was per liter and moved on to the comments but I now realize that that would’ve been even worse. Don’t really know what I was thinking, I can be stupid at times
Is this the regular price or did lidl put retaliatory tariffs on Pepsi? :D
It’s regular price. It’s in DKK.
That should be the regular price in danish kroner, about 2.54€ or 2.77$
That does seem quite expensive though. I think here in Germany it’s around 1€ for the 1.5l bottle (plus deposit), although I’ve never ever bought Pepsi tbh.
It’s also a noticeably bigger price delta than the one between store-brand cola and Pepsi (or Coke) here in the States. When I was at the store yesterday a store-brand 2 liter bottle was $1, while name-brands were $2.50.
I believe that would be the regular price.
I’m a little fuzzy on it as I don’t drink “pop” regularly.
The Cola Next bottle is just begging to be twisted until the cap rockets into the ceiling
Based
I wish it was still called Max over here. The design was cooler back at the very beginning, but “max” still sounds cooler than “zero sugar”. I understand why it changed for marketing, but I still think it’s way less cool sounding and as extra syllables when I mention it.
I don’t drink soda these days but from past experiences I see the real crime here is that they are comparing it to Pepsi and not Coke 😂
Coca Cola Zero is awful. Most people I know, that drink sugar free, drink Pepsi Max.
Coke Zero did a major flavor change a few years ago (same time they changed to logo to a primarily red bittle with black text instead of the opposite), and I actually really like it now.
I almost like coke zero more than regular coke, same goes for quite a few that I know in person. Must be a regional thing?
So far, the only soda I’ve found where the sugar-free version is the same or better than the regular version is Big K [Kroger store brand] grapefruit citrus soda. I literally can’t taste the difference between the sugar-free and regular versions at all.
Coke Zero comes pretty close, though, and I’ve never tried Pepsi Max.
They can both be awful : )
I would have to agree, I only drank full strength sugary cokes!
And it’s the choice of the new generation.
Neither, this is a ton of colored sugar in water, not healthy in any way. 🤷♂️
Is it claiming to be healthy?
Also their fake sugar.
