Because they couldn’t. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.

  • kreskin@lemmy.world
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    So its merely attempted snitching. The CEO failed at it, but I’ll still give his company full credit for trying, and never buy one of their products ever. I hope they go bankrupt.

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    The bag they eventually located [looked] just like Peak Design’s crowdfunded “Everyday” V1 model [and] was likely bought between 2016 and 2019. Dering […] called the NYPD tip line to share what he knew and vowed to do “whatever is possible” to identify the shooter, including consulting Peak Design’s legal team to see what he could share with police.

    Headline correction: He denies specifically snitching on Luigi, but would eagerly have done so if they were able but found that he didn’t have the data.

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      Now I don’t feel bad about buying a rip off of their camera clip.

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    Just so everybody knows, when you decide to do your own homework, you should go to your local thrift store and purchase the most Generic clothing and Accessories that you can. No High end brand names. Something mass produced.

    And ffs, don’t leave shit at the scene.

    I admire his ability to complete a project, but I have some notes.

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      And have more than one fake ID, and multiple changes of clothing stashed on the escape route. And ditch the firearm in the bag with a rock in the river at night. Don’t try to hide out in bum fuck Pennsylvania. And don’t carry your manifesto with you, I don’t wander around outside unmasked when it’s cold enough to be masked. Probably don’t etch the casings yourself. Matter of fact don’t drop casings for the gun you used.

      Assuming he actually made these mistakes there’s a whole lot of hindsight to go around.

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        If you get stopped by police a week later, after you’ve ditched everything including fake IDs, just use your real fucking ID.

          • MutilationWave@lemmy.world
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            I wouldn’t try to hide out anywhere I’m from. Just personally I’d rather be anonymous rando. If you’ve never been those little motel places on the side of the road don’t care why you’re there and take cash. They could be involved in small time illegal shit too which means they already know what everyone should- Don’t talk to the police.

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              Ideally, they shouldn’t have known he did it. They shouldn’t have had a picture of him unmasked. Nobody would have thought twice about him flying out of BWI He’s got family there.

              You’re just one in a million until you show up in a McDonald’s in Altoona with your face plastered all over the TV and a fake reward, a gun and a fake ID in your bag.

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                That’s what I want to know, why he kept the gun and fake ID? He had resources presumably to make more if he wanted to continue.

                • rumba@lemmy.zip
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                  We can only presume so much. it’s entirely possible that the stuff was planted on him. But if he did have the manifesto on a Reddit account, months to years prior, and other places…

                  When we saw the video we all looked at it and went that looks pretty professional. Then again Hollywood is the only reference most of us have.

                  He’s got a good bulldog of a lawyer coming. If he goes down it’s going to be because of a overwhelming amount of evidence not because there were a few plants in his bag.

                  The questions you should probably ask are:

                  was that license used to check into the hostel

                  Was that license used to get the bus ticket from New York City to wherever?

                  Does he have a good credible reason to be on a bus from New York to God knows where, stopping in Altoona.

                  If that bus ticket was bought with that ID… That’s pretty damning.

                  Why not ditch the stuff?

                  Maybe he was trying to get caught

                  Maybe he was planning to pull something else off (again smart money would be on getting new equipment/id)

                  Maybe he was planning on doing himself in, and hadn’t had the opportunity to ditch the ID after getting on the bus.

                  Carrying the manifesto however… If that’s not a plant, again it will be in his handwriting with his DNA all through it, That’s just bad form.

                  Bottom line, he’s not a professional. And maybe our collective got check of what a professional is, is someone off base.

    • 2pt_perversion@lemmy.world
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      If we’re giving notes being caught with the gun and the manifesto also bad. And then going to sit down and eat at a McDonald’s while on the run. And wearing a mask in Altoona where he probably could have just walked in with his face showing an not gotten caught because the surveillance photos from the NYPD looked so different. And then giving a police officer a fake ID which gave them probable cause for everything…yeah police are going to catch the fake ID…

      He’s obviously not a professional hitman. I wonder if NYPD/Feds would have been able to track him down eventually anyway with the evidence left in New York.

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      Not that I’m advocating anything, but it certainly does make sense to have a change of clothes stashed nearby to change your appearance rather quickly. Just need an effective means of discarding them (maybe set it on fire inside a dumpster? I dunno).

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        Just throw them in a random dumpster inside a big food bag. Setting it on fire is no good. Don’t start any fires. Hell put them in a donation box, even better.

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        Yeah, like maybe have some barrels ready with flammable material inside. Hash tag planning. 🤪

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        Yup. This is also why protestors are encouraged to wear plain black clothes, like a hoodie, gloves, sunglasses, mask, and black jeans. When everyone is wearing nearly identical clothes, it introduces a lot of reasonable doubt in any resulting security camera footage. It’s called Black Bloc.

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          Don’t wear black block if you’re not prepared to be harassed though. Instead wear something theoretically identifiable but bland. Gray shirt, blue jeans, no jewelry, identifiable tattoos covered… You want to look like just another person so that when you walk away nobody thinks you look like a protestor

          And for the love of fuck don’t wear black block while committing solo crimes. It’s about “you just described a lot of people here”

      • LifeInMultipleChoice@lemmy.dbzer0.com
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        I believe he’s half cummings.

        edward believed that things of Importance should be capitalized to emphasize what he was saying and that the start of a sentence or pronouns Don’t need to be capitalized if not used in a way of importance.

        Mostly I just wanted to ejaculate these words onto screen to make a cummings joke though…

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        Yes lots of cash. Preferably washed. (Large bill from bank broken into a smaller set of bills that didn’t come out of the atm, since banks can track serial numbers)

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        Well, don’t carry a phone. Walk. Change your clothes a few times. Add glasses, a new hat. That kinda stuff. You could also go camp out in the woods until you know what the news coverage is.

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        He got out. He simply got on a bus. That wasn’t the problem. It was getting in that was the problem, that’s where his face was captured on camera. As to how to solve that… You’re on your own for that.

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          In the first photos to come out, i thought his eyebrows were fake and thought, fuck this guy went the extra mile, but i guess they were real and he did just enough to do what he planned and not a lot extra

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    “He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell.”

    The fuck?

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        What other companies have unique optionally-registered serial numbers for warranties? My lawn maintenance equipment (Ego), my luggage (Briggs and Riley), and my wine glasses (Waterford), off the top of my head. It’s not uncommon, and, again, optional.

    • teawrecks
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      OP is misquoting and misinterpreting what was said here.

      We cannot associate a product serial number with a customer unless that customer has voluntarily registered their product on our site

      But they said that wouldn’t even apply if he had registered because his bag was a V1, and

      we did not implement unique serial numbers until V2

    • Elvith Ma'for@feddit.org
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      I don’t think that ‘tracing’ here means something like ‘there’s a GPS tracker in every backpack’.

      You could see this type of backpack in a CCTV shot. Later the police recovered a backpack - that they thought was the one on CCTV - and now need to find the owner. If it was registered at the company by the owner, they may have been able to say “oh yes, that serial number is registered to a customer. Here’s their name and address they told us when registering at $date”. If the customer never registered their bag, the only piece of information they could give out would (maybe) be something like “This bag was sent to an Amazon warehouse at $date, ask them if they know who bought these bags around $date”

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        Ah yes, product registration. Good to know me absentmindedly not registering is fighting against police tracking and CEO business strategy.

      • fmstrat@lemmy.nowsci.comOP
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        Except the “by the owner.” The problem here is they are auto-registered at time of purchase.

        • Elvith Ma'for@feddit.org
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          I don’t know this specific brand but because of this quote in the article I assumed it’d not be automatically registered:

          “If you do choose to register a Peak Design product, and it is lost or stolen, you can reach out to our customer service team and have your registration erased, so the bag is not traceable back to you.”

          Why do they say “if you do choose to register” if you don’t have a choice?

          • fmstrat@lemmy.nowsci.comOP
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            Not all products have the “smart serial number” would be my guess. The v1 packs certainly didn’t.

          • wicked_observer@lemm.ee
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            Because you don’t have to register it. Plenty of retail stores sell it and you can pay cash.

            Many products say “register your product for your warranty”

            Just to get your data. It’s not required.

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      They don’t. Nearly everything that you buy has a unique serial number, and if consumers are buying direct from manufacturers it could, in theory, link a consumer to a serial number. It’s unlikely that they could make those connections, though. Peak sells direct, but they also sell through 3rd party stores and distributors, where there is an abstraction between the serials and consumers.

      • hushable@lemmy.world
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        Old peak design bags do not have unique serial numbers, but batch numbers shared among many bags. Not defending PD, but if that’s true, there isn’t much they could’ve done to help with the investigation even if they wanted to.

    • Lem Jukes@lemm.ee
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      If you have ever registered a product you purchased with the manufacturer, you’ve done exactly that. They’re not talking about tracking the product after you buy it. They’re basically just talking about automatic proof of purchase.

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      If it’s lost you can report it. It helps get the bag back if someone finds it and reports it missing. It’s obviously a toss up, but there are honest people who try to return things.

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      I would assume these are intended for use when hiking and mountain climbing. It could save your life if someone else has your GPS coordinates when you go missing.

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        Any serious hiker concerned about that would carry an SOS beacon for an emergency. I would I no way want my backpack broadcasting my GPS location 24/7 in case I get lost in the woods.

      • RightEdofer@lemmy.ca
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        Nah, nothing about Peak Designs (or any electronic gear backpack company)is intended for serious hiking let alone mountain climbing. The inexperienced day and over night hikers may rely on a phone as newer ones have rudimentary GPS ability. The more serious are using things like InReach.

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    Imagine letting it get out that you, as a CEO, actively called a tip line personally, in the most limped dick, impotent, wienery way possible, to try and help the police arrest a man who became a working class hero for murdering a CEO. That dude might be the biggest sissy that ever lived.

    • MutilationWave@lemmy.world
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      Terrible businessman too. He could have said nothing and sales could go way up because his backpack got huge media coverage. But he had to be the little tattletale bitch he’s always been, calling the cops. Hope he goes bankrupt because most people who see this shit won’t buy his backpack. SEO- Peak Design shitty products

    • mosiacmango@lemm.ee
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      Class solidarity. The rich work together to fuck over the poor. The poor, being poor and having way more people and way less time, squabble amongst themselves.

      The rich amplifies and intensity that internal battle so the poor don’t realize that they already won, if they just work together.

      You can watch it in action as all these tech billionaires fly out to meet with the presidential billionaire at his mansion and leave token millions in greeting. Im sure this “peak design” fuckwit will join them, given the chance.

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    No one is wondering why a backpack has a serial number to begin with? Vehicles, sure. Electronics, ok. But a backpack? Why does it even need a serial number?

    It’s essentially a clothing item. My t-shirts don’t have serial numbers. I’m just finding it a bit insane that a backpack would have a unique serial.

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        Yeah… that should be tied to the product, not a person. And it doesn’t need a unique serial number. Take the old one back, verify it’s not a fraud, send the replacement. If it’s a fraud, destroy it and let the customer know why, then offer them credit on a genuine piece.

        A backpack company doesn’t need to know who I am.

    • Eezyville@sh.itjust.works
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      I predict that soon there will be legislation outlawing the removal of unique identifiers on articles of clothing.

      • LifeInMultipleChoice@lemmy.dbzer0.com
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        I can’t see legislation of such ever passing. The government would have to have ownership of the item for it to stand. (Which is why it is illegal to tamper with money).

        Shit a judge ruled it was unconstitutional to ban the ownership of firearms where the serial numbers were filed off just 2 years ago.

        I assume the standing is that if someone actually owns something, you can’t make rules on what they do with it so long as it isn’t harming others. Buy a flag, burn it, all good; burn someone else’s flag… not so good, as you can’t tamper with other people’s property.

    • wicked_observer@lemm.ee
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      It’s so people can’t commit fraud mostly. There’s an epidemic of people buying something from a place like Amazon and then 2 years later buying it again and returning it but sending the old one back instead.

      This allows tracking of that. Otherwise the company loses money and has no recourse. I get it from that perspective. Even some phone cases have the same thing. Apple cases. Pikata cases. Many things and it is for this reason mostly.

      Not so they can track theft or hopefully track you.

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        If that’s their approach, I’ll just refrain from doing business with a company whose default position is that their customers are intending to commit fraud.

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    Pretty much any Peak Design product has a alternative that is on par in quality and usually cheaper. Their bags, strap and clip system, and their tripods. You may want you to look into those next time you’re shopping.

    Edit: PetaPixel interviewed him and he came across as a massive douche.

      • afk_strats@lemmy.world
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        Yes. What are you looking for? School? Commuter? Hiking? Photography? What types of items will you carry? What’s your budget? Tolerance for weather?

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          I need to carry full waterproofs and a bunch of little tools, plus water and food. Can think of it as a work bag for horticulture that will be taken to different sites. Perhaps study materials as well, but at that point maybe I should be using different bags? Budget, well, I don’t mind spending a bit but I don’t understand how expensive some stuff is nowadays.

          I used to use an Osprey Farpoint 40 until it broke, I replaced it with the new model but it’s not really suitable as it lacks any internal organisation. I’m pretty disappointed with it really, but I’ll keep it for carry-on luggage. Not that I travel much.

          • afk_strats@lemmy.world
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            Peak Design backpacks are really catered to photographers or people who think their bags are cool by virtue of looks or brand. Based on your description, it sounds like you only care about the organization aspect your backpack gives you. Peak Design and similar bags are expensive because they have lightweight, strong materials and provide security to expensive equipment. I think $200-$400 is a typical range for a high-quality camera backpack. I have no experience with your use case to be honest but Peak Design isn’t where I’d start with and I’m not sure if you even need a camera bag.

            In case you do, here are my recommendations similar to your Osprey 40 but in the camera bag/organizer realm.

            Hope this helps

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              I guess I’m unlikely to be carrying a camera, that’s true. Thanks for the advice though, I’ll have a look at those bags.

          • RightEdofer@lemmy.ca
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            Honestly I vastly prefer having my storage organization blocks separate from the bag. More modular.

              • RightEdofer@lemmy.ca
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                Best organizers I’ve ever used were made by F-Stop. They make backpacks that are designed for their modular camera and cine gear blocks. My Osprey bag was built and designed better but I still love the organizers. The blocks are really expensive unfortunately. Cheaper Amazon camera blocks get you most of the way there.

    • _cryptagion@lemmy.dbzer0.com
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      It’s not their clip system. ARCA plates have been in use since the '90s. Theirs is just a spin that fits most equipment featuring ARCA clamps.

  • Red_October@lemmy.world
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    Was anyone saying that the bag company was tracking the guy? It sounds to me like this is just a quiet way to confirm that it was their bag in case all the comments about this being the new hot fashion play out.

    • davidagain@lemmy.world
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      No, but the CEO of Peak Design called the police to say that he recognised the bag as one of his company’s and promised to do whatever he could to help track the CEO-killer down.

      He just couldn’t help because V1, unlike V2 of the bag, doesn’t have a unique serial number on it so he wasn’t able to supply a name and address after all.

      “Don’t worry,” say Peak Design in their announcement, “if your bag is stolen, you can contact us so we can delete your personal data and you won’t get reported to the police erroneously.”

      It turns out that Peak Design are very keen to be on the cops’ side on this one. Maybe they think they have more CEO customers than healthcare insurance denial victim customers.

      I’m not sure that’s the publicity win they seem to think it is.

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    I already don’t understand why anyone would overpay for a “designer” anything - I know their reasoning, it’s just stupid though. So I extra can’t understand why anyone would buy an overpriced, analog product that goes out of it’s way to digitally track you. I mean my phone I get, but a bag? I can get a bag dirt cheap that won’t tell the company or cops where I am.

    • fmstrat@lemmy.nowsci.comOP
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      It doesnt digitally track you. It’s tag has a number that they record with your name when you purchase, even if you don’t register the warranty.

  • WhatSay@slrpnk.net
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    I don’t have a peak bag, but I do have osprey and chrome, which honor lifetime guarantees. Their (not old) bags have codes inside that are used in case of repair/replacement.

    • _cryptagion@lemmy.dbzer0.com
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      Osprey is fantastic. It seems like a lot of people in the hiking community scoff at them, either for being too expensive or not ultralight, but it’s really hard to beat their promise to fix any bag, no questions asked. I have the Atmos AG 65L, and it’s great. It literally has everything I think I could possibly want in a bag I have to live out of for a week.

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        I am always keeping an eye out for used ones or clearance prices, I never paid full price for mine. And the ultralight crowd is always hard to please, it’s not like their bags are heavy, but all it takes is some buckles and zippers to be “too heavy” lol

        I have never found a better brand for ergonomics and comfort. I have the Fairview 55 and Farpoint 70, specifically because I love the zip off daybag design.

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    I wonder is this will help or hurt the sales of that particular backpack. Could be a break even.

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    People are so misinformed here. I bought a v1 long time ago in like 2018 from a local store. Paid cash no one asked my name and it has a unique serial number.

    I know this because it has some discoloration that I recently found out was a known issue with the color I bought. I hit them up and told them I bought it in 2018 from a local store and don’t have the receipt.

    They just asked for pictures and my information like name and address to send the replacement.

    Instead I asked for credit since the V2 isn’t the exact same. They said ok and gave me the credit for the full price of a new one. Super easy.