Color, Material, and Finish.

CMF by Nothing aims to produce accessibly priced devices, including a new smartwatch and earbuds coming later this year.

    • Ilandar@aussie.zone
      14·
      11 months ago

      Yeah pretty much. Like OnePlus back in the day, I think it’s targeting a very specific group of people who are passionate about smartphones and want something that feels unique and exclusive.

    • verysoft@kbin.social
      9·
      11 months ago

      Pretty much. First one was priced well, 2nd is overpriced. Lots of pretentious marketing too, over essentially what amounts to a gimmick yeah.

    • tombuben@beehaw.org
      7·
      11 months ago

      I mean you could describe basically every phone as this. iPhone is “just a regular phone with a locked down OS”, foldables are “just regular phones with a flexible screen”. Different people have different design sensibilities, to some this might be ideal.

      • fixxundfertig@beehaw.org
        1·
        11 months ago

        Yup. My last 2x phones were older models of Oneplus phones. Oneplus’ drawcards back in the day were quality for the price and a well-designed, highly functional Android variant. The buyout by OPPO changed that. I found myself updating the OS and downgrading due to poor design/functionality, upgrading the phone and palming it off to my SO (iOS is a no-go for me, I am not about that). When I saw Nothing OS 2 I ordered one because I was impressed by the design. I am entirely aware of the fact that my requirements for a phone are different to others. /shrug

      • Kuro@feddit.de
        6·
        11 months ago

        Care to elaborate? I am thinking about buying a Nothing Phone 2 but NFT would be definetly a no go.

        • xerazal@lemmy.zipEnglish
          20·
          11 months ago

          Writing this on a phone 2. No nfts here, so no idea what they’re talking about.

          • photonic_sorcerer@lemmy.dbzer0.comEnglish
            5·
            11 months ago

            On their site they advertise that their phones have an NFT library and that you can access them through your home screen. It’s avoidable, but integrated.

            • xerazal@lemmy.zipEnglish
              2·
              11 months ago

              I don’t remember seeing any of that… and just checked my phone and their website and didn’t find any mentions of nfts

                • xerazal@lemmy.zipEnglish
                  1·
                  11 months ago

                  I know, I saw that. But I don’t see the NFT gallery on my phone at all. Was it something they added? Or did they plan to add it and then just not do it? Because it wasn’t on my phone when I got it, and I can’t find any kind of separate app on the Play store from nothing

            • xerazal@lemmy.zipEnglish
              1·
              11 months ago

              So far yea. Battery life has been great, phone is very snappy, display is beautiful, sounds great. The only things I don’t like are that visual voicemail doesn’t seem to work (issue with T-Mobile moreso than the phone), wish the IP rating was at least 67 (it’s 54 I believe), and I wish either the fingerprint area was alittle higher on the display or just replaced with a rear fingerprint scanner. Other than that tho it’s been great.

              On the software side, I’m surprised to see nothing is so proactive. When I first got the phone I posted on their discord about how we should have the ability to hide apps in the app drawer and group them into folders, and they’ve already announced hiding apps is coming in a later update. No update on folders tho. It’s very clean, and there are some nice features like native app locking and cloning apps.

              I bought the phone 2 to test drive it for 30 days, but was leaning on returning it and waiting for the pixel 8. I’ve been slowly leaning towards keeping this tho. The overall experience is just so stable and smooth.

  • Im28xwa@lemdro.idEnglish
    2·
    11 months ago

    Why would I create a whole sub-brand for my cheaper line of products? Why not put it under the same umbrella? What’s the benefit?

    • middlemuddle@beehaw.orgEnglish
      4·
      11 months ago

      So that they don’t dilute the brand recognition of Nothing. Same reason Toyota has both Toyota-branded and Lexus-branded cars.

      • Im28xwa@lemdro.idEnglish
        2·
        11 months ago

        Samsung, apple, OnePlus they didn’t make a sub brand for their cheaper line of devices, all under the same brand

        • xtapa@feddit.de
          3·
          11 months ago

          Surprisingly, different companies can follow different marketing strategies.