Color, Material, and Finish.

CMF by Nothing aims to produce accessibly priced devices, including a new smartwatch and earbuds coming later this year.

  • Im28xwa@lemdro.idEnglish
    2·
    11 months ago

    Why would I create a whole sub-brand for my cheaper line of products? Why not put it under the same umbrella? What’s the benefit?

    • middlemuddle@beehaw.orgEnglish
      4·
      11 months ago

      So that they don’t dilute the brand recognition of Nothing. Same reason Toyota has both Toyota-branded and Lexus-branded cars.

      • Im28xwa@lemdro.idEnglish
        2·
        11 months ago

        Samsung, apple, OnePlus they didn’t make a sub brand for their cheaper line of devices, all under the same brand

        • xtapa@feddit.de
          3·
          11 months ago

          Surprisingly, different companies can follow different marketing strategies.