I don’t think the ad model is sustainable.

Alphabet gross profit for the quarter ending June 30, 2024 was $49.235B, a 15.34% increase year-over-year.

Alphabet gross profit for the twelve months ending June 30, 2024 was $188.261B, a 17.29% increase year-over-year.

Alphabet annual gross profit for 2023 was $174.062B, a 11.13% increase from 2022.

Alphabet annual gross profit for 2022 was $156.633B, a 6.77% increase from 2021.

Alphabet annual gross profit for 2021 was $146.698B, a 50.01% increase from 2020.