But the larger issue among the professionals I spoke to, and one that will likely take many more product cycles for Apple to truly fix, is one of trust. Apple, the business behemoth that it is, still has a reputation to build in the enterprise space. In order to become a go-to purchase for studios, Apple doesn’t just need to make the Mac Pro more competitive on price — it needs to reestablish itself as a brand that industries can rely on for years to come. And it needs to make some amends.

This, basically. Is it going to sell in huge numbers? No. But canceling it would be bad for the brand.