It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
Companies always use stuff like this to jack up prices and blame others for their own greed. Just like companies who use 3% inflation to increase their prices 40%. The ignorant just lap it up and blame the government while putting that 40% extra into some CEOs pocket.