It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
It’s simple - you’re paying for 2 or 4 screens, but you could be paying for 2 or 4 screens AND multiple accounts! That would give them more of your money, so it’s their preferred option.
Love might be sharing a password, but profit is paying multiple times for the same thing, so here we are…