It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
Yeah, imagine running a company, with customers that simply pay the monthly, because it is cheap enough to cancel. But then you start annoying the users and reduce convenience, then increase the price. What could possibly be the end goal here?