I just don’t understand how advertising still makes so much money. Who’s watching ads and clicking on them these days? Who sees an ad that isn’t annoying, pandering, or downright infuriating to them? The ad business is so profitable, it’s Google’s main revenue source and Netflix is getting rid of a paid tier just to focus on their ad-supported one.
It’s about 15% of an engaged audience on every successful campaign where advertising really shifts behavior.
Over a few years I realized that it was likely the same subset of an unusually suggestive audience that the advertising was really for.
The industry likes to lie to itself that it’s effective in aggregate, but really it’s just people with poor suggestibility filters that are getting swayed through advertising channels.
Marketing channels are the much more interesting and worthwhile endeavor.
I feel like internet advertising is way overdue for a crash, its like the matrix I dont even see them anymore.
I just don’t understand how advertising still makes so much money. Who’s watching ads and clicking on them these days? Who sees an ad that isn’t annoying, pandering, or downright infuriating to them? The ad business is so profitable, it’s Google’s main revenue source and Netflix is getting rid of a paid tier just to focus on their ad-supported one.
How is the ad business so profitable?
We try to avoid ads, but there is vast majority who just watches ads and get influenced.
It’s about 15% of an engaged audience on every successful campaign where advertising really shifts behavior.
Over a few years I realized that it was likely the same subset of an unusually suggestive audience that the advertising was really for.
The industry likes to lie to itself that it’s effective in aggregate, but really it’s just people with poor suggestibility filters that are getting swayed through advertising channels.
Marketing channels are the much more interesting and worthwhile endeavor.