Peet’s had 4 stores before it started changing hands, Peet’s and Starbucks famously did not compete with each other for years, and Starbucks wasn’t even selling brewed coffee before it was taken over by Shultz and venture capital.
But from my experience in the industry, your confident incorrectness is perfectly in character for a coffee shop owner.
Peers wasn’t started by jab. They were purchased later by jab.
Both have competed with Starbucks.
Actually the guy who started Starbucks worked for Peet’s.
That’s the point. Peet’s was the Starbucks until Starbucks started.
I’ve owned a few coffee places but I focused more on the old coffeehouse experience. It’s a different model entirely.
I may do it again. I always did ok but people want quick service.
Peet’s had 4 stores before it started changing hands, Peet’s and Starbucks famously did not compete with each other for years, and Starbucks wasn’t even selling brewed coffee before it was taken over by Shultz and venture capital.
But from my experience in the industry, your confident incorrectness is perfectly in character for a coffee shop owner.