- cross-posted to:
- games@lemmy.world
You must log in or register to comment.
Companies spend money at marketing, news at 11 from a LinkedIn influencer. Do you know marketing budgets games of this size have? This is peanuts.
mihoyo spend dozens of millions of dollars marketing each of their games yearly, this is literally nothing frankly speaking
Quick GPT says :
Game Title Development Cost Marketing Cost Total Budget Year Call of Duty: MW2 (2009) ~$50M $200M ~$250M 2009 Call of Duty: MW2 (2022) ~$100M+ $150M–$300M ~$300M+ 2022 GTA V ~$137M $128M ~$265M 2013 Red Dead Redemption 2 ~$200M+ $100M–$150M ~$350M+ 2018 Cyberpunk 2077 ~$174M $120M+ ~$300M 2020 The Witcher 3 ~$81M $35M ~$116M 2015 Destiny ~$140M–$500M (varies by reports) $200M+ ~$500M+ 2014 Hogwarts Legacy ~$150M+ $100M+ ~$250M+ 2023 Halo Infinite ~$200M+ $100M+ ~$300M+ 2021 Starfield ~$200M–$400M (estimated) $100M+ ~$300M–$500M 2023 Elden Ring ~$60M $50M+ ~$110M+ 2022 Assassin’s Creed Valhalla ~$100M+ $120M+ ~$220M+ 2020 The Last of Us Part II ~$220M $100M+ ~$320M+ 2020 Forza Horizon 5 ~$100M $50M–$100M ~$200M 2021 Battlefield 2042 ~$100M+ $120M+ ~$220M+ 2021 FIFA / EA FC Series ~$150M+ $250M+ ~$400M+ Yearly
Did it secure it?
My favourite local (non english) source of gaming news rated game 6/10
If a game is good you don’t need influencers to promote the game the fans will do it.
But on the other hand, a huge company like Ubisoft not promoting their product is usually seen as a lack of faith in their product. So it’s a vicious circle of promotion.
Also you could argue that these days, with the oversaturation of good games, you absolutely need to remind your Tik Tok generation players that you exist. Constantly.
Both are shitty reasons, but I think they are real factors nonetheless.
On that note, indie gaming has never been better!
