Hal-5700X@sh.itjust.works to Games@sh.itjust.worksEnglish · 29 days agoHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phexternal-linkmessage-square8linkfedilinkarrow-up119arrow-down16file-textcross-posted to: games@lemmy.world
arrow-up113arrow-down1external-linkHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phHal-5700X@sh.itjust.works to Games@sh.itjust.worksEnglish · 29 days agomessage-square8linkfedilinkfile-textcross-posted to: games@lemmy.world
source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf
minus-squaremisklinkfedilinkEnglisharrow-up23arrow-down1·edit-229 days agoCompanies spend money at marketing, news at 11 from a LinkedIn influencer. Do you know marketing budgets games of this size have? This is peanuts.
minus-squarehalva@sh.itjust.workslinkfedilinkEnglisharrow-up8arrow-down1·29 days agomihoyo spend dozens of millions of dollars marketing each of their games yearly, this is literally nothing frankly speaking
minus-squarealykanas@slrpnk.netlinkfedilinkEnglisharrow-up2·edit-228 days agoQuick GPT says : Game Title Development Cost Marketing Cost Total Budget Year Call of Duty: MW2 (2009) ~$50M $200M ~$250M 2009 Call of Duty: MW2 (2022) ~$100M+ $150M–$300M ~$300M+ 2022 GTA V ~$137M $128M ~$265M 2013 Red Dead Redemption 2 ~$200M+ $100M–$150M ~$350M+ 2018 Cyberpunk 2077 ~$174M $120M+ ~$300M 2020 The Witcher 3 ~$81M $35M ~$116M 2015 Destiny ~$140M–$500M (varies by reports) $200M+ ~$500M+ 2014 Hogwarts Legacy ~$150M+ $100M+ ~$250M+ 2023 Halo Infinite ~$200M+ $100M+ ~$300M+ 2021 Starfield ~$200M–$400M (estimated) $100M+ ~$300M–$500M 2023 Elden Ring ~$60M $50M+ ~$110M+ 2022 Assassin’s Creed Valhalla ~$100M+ $120M+ ~$220M+ 2020 The Last of Us Part II ~$220M $100M+ ~$320M+ 2020 Forza Horizon 5 ~$100M $50M–$100M ~$200M 2021 Battlefield 2042 ~$100M+ $120M+ ~$220M+ 2021 FIFA / EA FC Series ~$150M+ $250M+ ~$400M+ Yearly
Companies spend money at marketing, news at 11 from a LinkedIn influencer. Do you know marketing budgets games of this size have? This is peanuts.
mihoyo spend dozens of millions of dollars marketing each of their games yearly, this is literally nothing frankly speaking
Quick GPT says :