• misk
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    29 days ago

    Companies spend money at marketing, news at 11 from a LinkedIn influencer. Do you know marketing budgets games of this size have? This is peanuts.

    • halva@sh.itjust.works
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      29 days ago

      mihoyo spend dozens of millions of dollars marketing each of their games yearly, this is literally nothing frankly speaking

    • alykanas@slrpnk.net
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      28 days ago

      Quick GPT says :

      Game Title Development Cost Marketing Cost Total Budget Year
      Call of Duty: MW2 (2009) ~$50M $200M ~$250M 2009
      Call of Duty: MW2 (2022) ~$100M+ $150M–$300M ~$300M+ 2022
      GTA V ~$137M $128M ~$265M 2013
      Red Dead Redemption 2 ~$200M+ $100M–$150M ~$350M+ 2018
      Cyberpunk 2077 ~$174M $120M+ ~$300M 2020
      The Witcher 3 ~$81M $35M ~$116M 2015
      Destiny ~$140M–$500M (varies by reports) $200M+ ~$500M+ 2014
      Hogwarts Legacy ~$150M+ $100M+ ~$250M+ 2023
      Halo Infinite ~$200M+ $100M+ ~$300M+ 2021
      Starfield ~$200M–$400M (estimated) $100M+ ~$300M–$500M 2023
      Elden Ring ~$60M $50M+ ~$110M+ 2022
      Assassin’s Creed Valhalla ~$100M+ $120M+ ~$220M+ 2020
      The Last of Us Part II ~$220M $100M+ ~$320M+ 2020
      Forza Horizon 5 ~$100M $50M–$100M ~$200M 2021
      Battlefield 2042 ~$100M+ $120M+ ~$220M+ 2021
      FIFA / EA FC Series ~$150M+ $250M+ ~$400M+ Yearly