If the marketing leads with the Scoville rating, that’s usually it’s a sign it’s going to be shit. I used to be very into chillies, somehow I drifted away from it. But the Naga Jolokia sauce I had could ruin a pot with a few drops. Naturally I ate a teaspoon of it once, and can’t say I recommend it.

I enjoy spicy food, but among Euro-Americans it isn’t about the taste, it’s a macho badass thing. You prove how much of a man you are by how many Scoville units you can consume. It’s dumb.