It has gone global but not in branding. If you search some of the names mentioned in the comments here, you´ll find that many are owned by a single company.
LBC, OLX and Wallapop don’t seem to be owned by eBay, and in fact eBay competes with those in their respective territories, as far as I know. Backmarket is a bit harder to trace, but I don’t think it is, either.
Even if they were, the question of why there would be different brand names operating would remain.
If anything, I suppose the real leading global brand here is Facebook. But even then, I feel these regional competitors are in a better footing there than in other areas of online services.
It has gone global but not in branding. If you search some of the names mentioned in the comments here, you´ll find that many are owned by a single company.
LBC, OLX and Wallapop don’t seem to be owned by eBay, and in fact eBay competes with those in their respective territories, as far as I know. Backmarket is a bit harder to trace, but I don’t think it is, either.
Even if they were, the question of why there would be different brand names operating would remain.
If anything, I suppose the real leading global brand here is Facebook. But even then, I feel these regional competitors are in a better footing there than in other areas of online services.