• taladar@sh.itjust.works
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    15 days ago

    AI will enable big game teams to move much faster, and will also put an almost unimaginable collection of new capabilities in the hands of developers in smaller game teams."

    Just because lots of people tell you “I can’t imagine how this will be of any help at all” doesn’t mean that this is a “collection of unimaginable new capabilities”.

    • NoForwardslashS
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      15 days ago

      Someone must have used “unimaginable” and “AI” in the same slide presenting to the CEO. Understandable misunderstanding.

    • xep@fedia.io
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      15 days ago

      There’s a distinct lack of specifics in the article, and I wonder if that’s because Netflix know something the rest of the game industry doesn’t and aren’t letting on, or if they don’t.

      • taladar@sh.itjust.works
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        15 days ago

        Unless you mean they know intimately how stupid their own executives are I doubt they have any knowledge in an industry that is essentially foreign to them considering they aren’t even doing very well producing their own content in the industry they do know.

  • twinnie@feddit.uk
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    15 days ago

    How exactly will this produce novel new ideas, AI is literally incapable of doing anything it hasn’t already been trained to do.

    • lunar17@lemmy.world
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      14 days ago

      It won’t, but it might produce mediocre drivel at low cost, which is more profitable than paying a team of creatives to make something actually good.

        • Ifera@lemmy.world
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          14 days ago

          AI recombines, searches for alternatives, and can try different stuff. Sure, it wont magically generate a new genera, but it has generated a lot of new solutions in fields like protein recombination and such.

      • Ifera@lemmy.world
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        14 days ago

        Damn, seeing how Lemmy groupthink and piling on works is interesting. If it was the case, Alpha Fold wouldn’t be a thing.

  • sylver_dragon@lemmy.world
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    15 days ago

    This “transformational technology,” as he says, will “accelerate the velocity of development and unlock truly novel game experiences that will surprise, delight, and inspire players.”

    Oh look, buzzword salad. Apparently though, the Netflix execs bought it. Not that I thought that Neflix has any business trying to run a game studio in the first place. But, this sounds like the same sort of bullshit which has cause many companies to burn billions of dollars on “blockchain”. I suspect this “AI driven” drivel is going to end up in the same landfill as ET and NFTs.

    • pancakes@sh.itjust.works
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      15 days ago

      accelerate the velocity of development

      Honestly I believe them. Because velocity is a vector, development going directly backwards at an accelerating rate is in line with what they said.

  • supersquirrel
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    14 days ago

    It won’t work but that isn’t the point, the point is to dehumanize game development. Failure is just a chance to consolidate and to normalize treating game development as a low quality of life “low skilled” job.