A downgrade tbh, and this isn’t coming from a pair of nostalgia lenses. It’s literally just a flat textbox with the company’s name. From afar it looks like Kraft’s logo (tbh the previous one looks like the old Lays logo from afar as well, but i’d argue that its rounder shapes made it slightly distinguishable).

The logo lost all its playfulness… I wonder what was the cause for this bad decision