• Obi
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    1 year ago

    Seems like that’s the latest great idea in tech, start paying the “influencers” directly instead of letting them make money from sponsors. Like what Reddit also wants to do.

    I guess they think this way they can attract more of them, and therefore more advertisers. This gives them a bigger cut even if they then need to pay out a part of it.

    Of course, moving from free content creation, made by people with a passion for their topic, to a system which directly encourages a race to the bottom of the click race will lead all these platforms to look like Instagram/Tik-tok.

    I, for one, have been making a huge shift back to decentralisation and open source as a result. I can see a future where there’s basically two internets, the mainstream one and the open one.

    • hellishharlot@lemmy.world
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      1 year ago

      It makes them an ad agency in entirety. They employ influencers and host the platform to distribute ads. It’s all it becomes after a point

    • ashok36@lemmy.world
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      1 year ago

      I can see a future where there’s basically two internets, the mainstream one and the open one.

      This already exists. There’s millions and millions of people for whom The Internet is just facebook, instagram, tiktok, and maybe an email app.