• Rhaedas@kbin.social
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    1 year ago

    The logo has been very successful in branding the company, as well as the companion verb “tweet”. I think a company has reached peak when its name or something connected is used as an action verb. If he had taken over McDs he’d be tossing out the arches and even Big Mac with claims that they are the problem.

    Twitter may have not been in great shape financially when he took over, but at least it had somewhat of an image. Musk is the contractor you called to fix a leak in the roof, and he burns the house down. He fixed the leak alright.

    • root@socialmedia.fail
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      1 year ago

      Twitter was doing fine financially before Musk bought it. He paid more than twice what it was worth and he used loans to do it, that’s what this is all about.

      • atomWood@lemm.ee
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        1 year ago

        Twitter has never really been a financially viable company. They were losing money year after year. That’s not what I would call financially stable. There’s a reason they did everything they could to force Musk to buy it when he tried to back out.

        • root@socialmedia.fail
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          1 year ago

          Yeah there is a reason, the reason is because his dumbass offered more than twice what the company was worth.

          Lots of tech companies operate at slightly under profitability. They were doing fine.

      • UnverifiedAPK@lemmy.ml
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        1 year ago

        Twitter was doing fine financially before Musk bought it.

        No it wasn’t 😂

        He just lit a sinking ship on fire, yes it’s worse but it was bad before too.

    • blivet@kbin.social
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      1 year ago

      Yes, the name of the company, the logo, and the idea of “tweets” are all a charming evocation of a world filled with brief messages. Twitter has problems, but branding isn’t one of them.

      • bilboswaggings
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        1 year ago

        But now we can call them “Regretful and sad late-night attempts to get her back” (based on Ex)

        I think it’s much more catchy and advertiser friendly than “Tweet” /s

    • MxM111@kbin.social
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      1 year ago

      Honestly, I would drop the McDonald’s clown. He is weird and some children and even adults are uneasy or outright scared of him.

      • Rhaedas@kbin.social
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        1 year ago

        As said, Ronald disappeared a while ago for other reasons, but along with that McD became more of a “modern” look and got away from catering to the family at a kid’s level. They still changed successfully. My point was that Musk would throw everything out and do something totally not designed to bring people to eat there, and then blame everyone but himself. His most successful work seems to be when he lets other run the show, and his real problems started when he forgot that and tried to be front and center on everything without anyone filtering his ideas and verbal thoughts. Elon Musk a decade back would now have a different image had he just hired and listened to a good PR person.

        • PersnickityPenguin@lemm.ee
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          1 year ago

          The difference of course is that McDonald’s hired a marketing and PR firm to design a successful marketing campaign as well as a cohesive branding strategy that integrated its online and television advertising with an update of their store architectural design.

          Musk on the other hand is basically a wrecking ball destroying Twitter. He is not doing a very good job of reinventing the company and likely scared off any future employees who may want to work there, while being the target of a large class action lawsuit against people who were illegally fired.