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All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: https://bradleyheath.com/
Why is it so hard for talented designers to create great products for developing countries? To get closer to an answer, I spoke with experts in international development, designers from diverse cultures, and conducted extensive secondary research.
Time stamps:
0:00 Intro
2:48 Playpump
5:40 Mosquito (Fishing) Nets
8:02 DeleteMe
9:04 One Laptop Per Child
24:45 Is It Possible to Design For Cultures You Don't Belong To?
Main Works Cited:
"The Charisma Machine" by Morgan G Ames https://amzn.to/3RMvCty
"User Friendly" by Cliff Kuang https://amzn.to/3W2w5ud
NY Times, Malaria Article: https://www.nytimes.com/2015/01/25/world/africa/mosquito-nets-for-malaria-spawn-new-epidemic-overfishing.html
Neo Nurture TED Talk (and the Design That Matters official website): https://www.youtube.com/watch?v=WpldYJ3sSIo
Liter of Light NPR article: https://www.npr.org/2011/12/28/144385288/in-philippine-slums-capturing-light-in-a-bottle
"Design for the Real World" by Victor Papanek. I never explicitly cited this book, but it was really good for adding color/clarity to the topic:
https://amzn.to/4co8CcS
Other works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.
Well, yes but no. With the possible exception of the car-part-incubator, which would have probably worked if they had found a local company to iterate a bit on the prototype design and then sold it as a national product without ever mentioning its heritage, the other examples are clearly all designed to attract western donor funding and everything else was secondary. This is not a “western design” problem or a problem of context appropriateness. Western designs (cars, televisions etc.) do just fine in all these countries when people want them.
Yes I couldn’t get past 2 minutes
He keeps blaming the cultural differences but then points out infrastructure, political and education differences
He is kinda forcing his “culture” point over the fact that he too knows that no product is a magical tech product that will improve any country
It’s not “western” design, it’s that technosolutionism kinda never work lol