Is it me, or is it Meta? marketers ask.
  • Boddhisatva@lemmy.worldEnglish
    102·
    7 months ago

    I’m picturing a rogue AI secretly embezzling all the ad money and building a huge pile of cash to fund a robot factory in order to build itself a body.

  • Rentlar@lemmy.caEnglish
    93·
    7 months ago

    Since February 14th, [Advantage Plus] has overspent on numerous occasions and ignored the cost caps we have in place on it,” he said.

    If only I could wave my hands, say “AI” and use it as an excuse to steal money from advertisers, but only companies as scummy as Meta can get away with that kind of scam.

  • Lvxferre@mander.xyzEnglish
    853·
    7 months ago

    Cory Doctorow, enshittification: “finally, they [platforms] abuse those business customers to claw back all the value for themselves”.

    That is exactly what is happening here; AI is just an excuse, not the reason.

    • Cuttlefish1111@lemmy.worldEnglish
      657·
      7 months ago

      The American Spring, much like the Arab spring, is finally upon us. How delicious BiBi brought it on all by himself and his ego.

      Edit: I know the shills/bots and 1% hate this post

      • Lvxferre@mander.xyzEnglish
        301·
        7 months ago

        Ameriwho?

        …dude enshittification is global. As well as people pissed with it.

        • Cuttlefish1111@lemmy.worldEnglish
          139·
          7 months ago

          Yes, it is global. Were your protests effective? The protests in America are working, finally, were they working before? Can’t take a win ? Jfc miserable people

          Brrr Israelis chilled Brrrr

          • Lvxferre@mander.xyzEnglish
            121·
            7 months ago

            Context. Please look at the context.

            OP is ultimately about Faecesbook/Meta demanding more from advertisers than it used to, and using “cuz, uh, AI! It’s smurrt!” as justification. I brought enshittification up because FB is clearly on that step of enshittification - after it screwed with the users, now screwing with businesses.

            If there was any sort of protest against FB going nuts, it would be when they screwed with the users. If there was any, it failed - because that step of enshittification is already complete.

            What you’re talking about (“brrr Israelis chilled brrr”) is at most sideline related. Don’t confuse the arsehole with the pants, OK?

  • Breve@pawb.socialEnglish
    13·
    7 months ago

    I bet the AI was tuned to select ads that maximize both profit and engagement for Meta over maximizing either profit or engagement for the advertiser. Totally working “as intended”.

  • AutoTL;DR@lemmings.worldBEnglish
    8·
    7 months ago

    This is the best summary I could come up with:

    If you’re not a marketer, this might feel like spending a week’s worth of grocery money on a prime cut of wagyu at a steakhouse, only for the waiter to return with a floppy slider.

    “Meta’s unwillingness to be transparent or accountable with the performance issues and glitches is causing mass uncertainty,” Karl Baker, founder of meditation startup Mindfulness Works, wrote in a message to The Verge.

    To create an ad campaign, advertisers upload their creative assets, pick their conversion goals (e.g., getting more customers to make purchases on Instagram), and then set their budget caps.

    “We have a couple of clients for whom we completely stopped Advantage Plus due to these anomalies,” said Aniruddha Mishra, director of growth at Miami-based digital marketing agency Node Media.

    With Advantage Plus shopping campaigns, Meta promised that AI and machine learning models could effectively replace the big gaping hole left by Apple’s privacy update.

    But online advertisers would be effectively handing the reins over to Meta and no longer have access to the granular targeting controls and detailed analytics they did prior to Apple’s privacy changes.

    The original article contains 1,517 words, the summary contains 183 words. Saved 88%. I’m a bot and I’m open source!