• scarabic@lemmy.world
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    2 months ago

    There will be a rush of US startups to replace it, and they will all be stage 1 enshittification, so they might actually be good for a while, like TikTok once was.

  • Vent@lemm.ee
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    2 months ago

    If they said or implied anything else, they would lose all leverage. The public couldn’t care less about who owns tiktok, so they need people to think they’ll lose it to have any public support.

    • paris@lemmy.blahaj.zone
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      2 months ago

      It’s probably not a bluff. They’ve pretty much saturated the U.S. market; there’s not much room left to grow here. It would make more sense to focus their efforts on growing in other regions where they have plenty of headroom to increase their userbase and monetization. Depending on how things play out, they could match their current revenue in a matter of years and still have room left to grow. There’s also the potential to re-enter the U.S. market down the line. Why would they throw that all away and essentially create their own competitor by selling their core technology and diluting/confusing their brand with whatever U.S. company they sell to?

      • NucleusAdumbens@lemmy.world
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        2 months ago

        I’d think the fact they’ve saturated the US market is exactly why it’d be too valuable to give up. They’d lose a ton of revenue, tanking their valuation. They may be better off selling. From there they could prob just clone it and promote a competing service in those unclaimed markets using a portion of the extra sale price they get for maintaining (and selling a product with) US market dominance

      • wolfshadowheart@slrpnk.net
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        2 months ago

        They’ve pretty much saturated the U.S. market; there’s not much room left to grow here

        That… doesn’t make sense to me. So because there’s no room to grow, they pull out of the U.S. and lose the likely ~$1 bil spent on digital stickers for live streamers?

    • eldavi@lemmy.world
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      2 months ago

      they use the same algorithm across all of their companies so selling it would create a strong competitor and the chinese government is likely to block the sale anyways. tiktok revenue is a small slice of bytedance’s income, so it makes sense to swallow the relatively small loss to keep their product intact when it’s crystal clear that it’s far superior to anything else atm.

      • Not_mikey@slrpnk.net
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        2 months ago

        Is it good or do they just have a massive network and data advantage. If tik tok left and everyone switched over to Instagram reels or YouTube shorts and they had the same amount of data tik tok has I think the experience would converge to whatever was on tik tok in a month or so.

        There’s no secret sauce to tik tok, they’re throwing massive amounts of data at a recommendation AI and telling it to optimize for watch time, any sufficiently scaled company can do that nowadays. It’s more a matter of getting and maintaining an audience to create that data and content creators, both of which due to the network effect, and without federation, are drawn to the biggest service, not necessarily to the best.

      • jaybone@lemmy.world
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        2 months ago

        I love how the media has thrown around the word algorithm. They don’t need to sell their algorithm for a competitor to compete. An algorithm produces some result output. So you could easily clone an algorithm without knowing its exact implementation.

        Maybe I know quicksort, but you know mergesort. The customer doesn’t give a fuck which algorithm was used, so long as it’s sorted.

        • bamboo@lemm.ee
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          2 months ago

          This is a bad take. Yes, “algorithm” is a vague term, but it’s incorrect to suggest that they’re easily cloned. These algorithms are what makes social media companies. Without them, they wouldn’t have the same kind of user engagement. It’s why, outside of the fediverse, social media companies try to hide or demote linear timelines. It’s why they pour most of the R&D money into the recommendation algorithms.

            • eldavi@lemmy.world
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              2 months ago

              algorithm is a word employed here to help dumb down the concept of the IP that people will want to buy from tiktok; no one means a literal algorithm.

              • jaybone@lemmy.world
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                2 months ago

                That was my original point. The media and hence business / management use this term (incorrectly)

                They could just say IP, or platform, or service, or implementation. But I guess saying algorithm makes everyone sound smart.

  • JCreazy@midwest.social
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    2 months ago

    US should call their bluff. If Tiktok gets banned, people will complain for a little bit until people forget and move on to what’s next. Why doesn’t an American company make something that’s practically identical? People will be all desperate for their 5 second dopamine rush that they will download anything.

    • niisyth@lemmy.ca
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      2 months ago

      India did this and Instagram reels is the main one that benefited. Probably be the same for US if it pulls through on this.

    • glacier@lemmy.blahaj.zone
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      2 months ago

      YouTube and Instagram already have identical features. Most US creators who post on Tik Tok also use those platforms already

      • havocpants@lemm.ee
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        2 months ago

        That’s interesting, what’s so clever or original about its algorithm?

        • Postmortal_Pop@lemmy.world
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          2 months ago

          If I remember correctly from my rabbit hole, it tracks your viewing habits by a far wider list of variables and on a micromanaged scale. It can be annoying if you have someone sending you content you don’t like because viewing them will slot them into your feed immediately, but it’s just as quick to discard those things. I found it very easy to train for my interests in cooking, goblincore, and irrational humor.

            • Postmortal_Pop@lemmy.world
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              2 months ago

              Personally I’ve not tried shorts, I don’t have any issues with it but I’ve only ever used YouTube for long form educational videos or horror fiction so it never has anything to offer me.

        • Sl00k@programming.dev
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          2 months ago

          If you have to ask that question you definitely don’t use Tiktok it’s far far superior algorithmically than Reels and YT Shorts which are both absolute garbage.

  • ArugulaZ@lemmy.zip
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    2 months ago

    It’s Vine time! What? Just… just bring it back. Call it “Kudzu” or some crap if Elon Musk owns the rights to Vine.

  • Semi-Hemi-Lemmygod@lemmy.world
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    2 months ago

    If the Chinese government is behind this, it’s a great play. Having Joe Biden be “the guy who banned tik tok” would severely undermine his election chances.