Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12 years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
    • @Donebrach@lemmy.world
      5•3 months ago

      They are still trying to find the right rune to transmute S. Jobs into that worm from the busy busy town what drove an apple car. Until then his soul may not rest, pumpkin spice must flow something something god emperor of NeXT.

    • AwkwardLookMonkeyPuppetEnglish
      5•3 months ago

      Doesn’t matter to them, they’re making more money than ever before, which is the only metric the boar cares about.

  • @neptune@dmv.socialEnglish
    11•3 months ago

    I think it’s as simple as phones and laptops are mature technologies. A laptop now lasts many years. Phones don’t get so radically better every 2-3 years people are compelled to upgrade.

    What sort of growth can Apple now sustain? A cheaper phone to compete with Android globally?

    • Cloudless ☼English
      2•3 months ago

      Apple could have invested in AI like what Microsoft/Google did. But Apple left Siri rotting and is now so far behind of everyone else.

      • @General_Shenanigans@lemmy.world
        2•3 months ago

        I heard rumors they were internally testing one, but I have a feeling they were caught with their pants down on that one. It was probably Google’s LLM, which I would assume is why they may now be partnering with Google for that.