If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

  • randon31415@lemmy.world
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    1 year ago

    The main draw was that people using 3rd party apps didn’t see (reddit’s) ads. If 10% of apollo’s users go to the official app, that is 10% that are seeing ads were they didn’t before.

    • GhostedIC@lemmy.world
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      1 year ago

      Bit of a catch-22, because reddit is also counting all those 3rd-party users as part of their userbase when talking about how many users they have. These 3rd party app users also generate some of the content that draws undiscerning users to open reddit and view ads on the way.