Your trusted inner circle is one of the most potent and overlooked weapons to stave off the worst of climate change. Our individual actions appear small, but they act as billboards for others looking for cues on what to do in their own lives. These social comparisons can add up.
Probably true, so maybe we need more tools (part of fediverse ?) to show this adding up, for individual motivation (a bit like those old chain-emails with feedback?).
On the other hand simple social-gratification tags like #flyless really bug me, because some of us have tried not-flying for decades.