Influencer gets a big ticket item.
Influencer buys 10 small orders with code.
Profit.
Yeah this sounds very much like a " I wish the world worked this way" post.
This is also actually a fairly common sort of sponsorship deal structure, so yeah I’m calling hijinks on this one.
Seems like an easy benchmark for popular streamers. Maybe the product isn’t that good.
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When I released a game on Steam, I’ve had at least one youtuber offer to promote it for only $2000.
I politely declined, but I’m thinking, dude, the game’s only $2 and I sold maybe 200 copies. I’m not dropping 2 grand on what I’m 90% certain is a scam.
That sounds like Unbox Therapy. His vids were always straightforward but entertaining and he seemed to bring up criticisms when they were valid. Then, it seemed like suddenly his production value skyrocketed and at the same time, he never had anything critical to say about whatever product he was unboxing.
I gave it a few months but eventually unsubbed and haven’t thought about the channel for a couple years until just now. Not really interested in checking it out again, though.
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there was one cycling channel recently that was victim to a fraud attempt where someone pretending to be them reached out to a bike frame manufacturer requesting a frame to review, they wound up doing a sting on the fraudster. it was a pretty elaborate setup too, they did their homework
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It’s a business, after all.
Then buy the merch like normal human being. If they wanna get my thing for free to review they better let me curate whatever heck they were saying then call it an ad than review.
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If you buy a product and pay full price for it, that’s a fair exchange.
If you get the product free, promote the product and bring more sales to the business, that’s a fair exchange too.
What isn’t a fair exchange is if you get the product for free by promising to promote it and then your promotion doesn’t bring sales to the business. You got a free product, the business lost a product and your promotion was worthless. This specific scenario is what the coupon code thing prevents, and the fact that influencers don’t sign up for it means that they’re knowingly promising something they won’t deliver to try and get free stuff.
Lying for financial gain is called ‘fraud’, incidentally.
TL,DR; influencers are bullshit and they know it.
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If they can’t do even the slightest iota of work, then fuck em.
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Why do you think they were arguing with you…?
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Yep. This is a “trust me” move, there is no way to verify the coupon usage by influencers and 30 days is far too short.
“Trust me, I’ll refund you” vs “trust me, I’ll promote your stuff”. Gotta counter bullshit with bullshit
No. In a game of one upping each other both are guilty.
The proper response is to ignore it.
Unfortunately the internet has shown, people with weak reasoning skills prefer a good story.
I don’t see it as a game of one-upping. An influencer getting free merchandise with absolutely no guarantee of revenue is a loss for the producer if there’s no revenue guaranteed. The producer reimbursing after revenue is gained isn’t one-upping them, it’s a business agreement that protects their business. I think it’s absolutely proper to offer a counter in a business agreement, that’s how any business operates. Add on to that that OOP is likely a one person operated small business, as opposed to like Nike or CoverGirl who already have enough revenue to cover a handful of losses, and you get an absolutely rational proposal to stay solvent and end with either a win for both parties or a loss on the part of the salesperson who couldn’t do their job–which is to sell.
ETA: My boyfriend, who is an independent photographer and video producer, absolutely eviscerated me for this argument lol.
If no one takes the offer, it’s a shit offer. QED.
How stupid to you have to be to have it spelled out for you and still not get the point? Maybe if you spent less time eating your crayons and more time using them you’d be able to keep up.
Eating crayons? I’m not a marine.
Your lack of marketing sense is not a failure on my part.
Your emotional reaction is kind of funny though.
It’s like they say about the difference between genius and stupidity; you have no limits.
What, isn’t it easy? Just use influencer name as coupon
Marketing is a field of study that i don’t have the time nor motivation to explain it to you.
And in case there’s is confusion, I am not a marketer but I find it’s best to know-thy-enemy.
I will say there those who think they get it while clearly not getting it, are the most susceptible to their tactics.
Ego is a fickle beast.
What? I just explained that linking coupon to someone is not that hard from technical standpoint. Yes it’s a marketing, but I don’t think I mentioned that?
Actual marketer here. It’s pretty easy to fudge the results no matter what promo code you give the influencer.
In the case of an online store like this, the store itself will have accurate records of coupon code usage. However, unless you also issue backoffice accounts to the influencer for viewing reports or have a proper affiliate system, reports are usually issued in pdf or some other document format. You can just say whatever you want in those.
Hence why it’s a total “trust me bro” move. There is no way for the influencer to personally verify the numbers. Well, I guess unless you specifically make those purchases yourself.
The scheme we see here definitely reeks of the “nope you didn’t hit the quota” excuse down the line.
That’s on seller side though? they can track if the coupon is used or not. Your description is not technical side, right? Doesn’t matter if the store honest or not, they can know
