Actual marketer here. It’s pretty easy to fudge the results no matter what promo code you give the influencer.
In the case of an online store like this, the store itself will have accurate records of coupon code usage. However, unless you also issue backoffice accounts to the influencer for viewing reports or have a proper affiliate system, reports are usually issued in pdf or some other document format. You can just say whatever you want in those.
Hence why it’s a total “trust me bro” move. There is no way for the influencer to personally verify the numbers. Well, I guess unless you specifically make those purchases yourself.
The scheme we see here definitely reeks of the “nope you didn’t hit the quota” excuse down the line.
That’s on seller side though? they can track if the coupon is used or not. Your description is not technical side, right? Doesn’t matter if the store honest or not, they can know
Actual marketer here. It’s pretty easy to fudge the results no matter what promo code you give the influencer.
In the case of an online store like this, the store itself will have accurate records of coupon code usage. However, unless you also issue backoffice accounts to the influencer for viewing reports or have a proper affiliate system, reports are usually issued in pdf or some other document format. You can just say whatever you want in those.
Hence why it’s a total “trust me bro” move. There is no way for the influencer to personally verify the numbers. Well, I guess unless you specifically make those purchases yourself.
The scheme we see here definitely reeks of the “nope you didn’t hit the quota” excuse down the line.
That’s on seller side though? they can track if the coupon is used or not. Your description is not technical side, right? Doesn’t matter if the store honest or not, they can know