50% of mobile players have now received a reward with real monetary value from a smartphone game. Meanwhile, 72% of that group say real-world rewards are now “important” when it comes to them selecting a new mobile game to download.

That’s according to the second part of Almedia’s Rewarded Returns report conducted by Atomik Research, which surveyed over 2,000 mobile players across the US and UK.

The reward-based UA approach seeks to acquire, engage, and retain more players by placing a rewards campaign over an existing game.

As such, a player might receive cash, Amazon credit, or payouts of other currencies of real-world value for reaching particular stages or achieving certain tasks within a game.

  • tiramichu@lemm.ee
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    2 days ago

    “72% of that group say real-world rewards are ‘important’ when selecting a new mobile game to download” - says report commissioned by company whose business model is putting real world rewards in mobile games and apps.

    Piss off.

    I play games to escape the real world a bit and forget it exists, not to slave away doing meaningless tasks for pennies.

    • RowRowRowYourBot@sh.itjust.works
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      1 day ago

      This is probably mostly people watching an ad so they can have more “energy” to play for games that use limited mana/energy/spins/what have you to limit your play unless you pay or watch ads.

      • Itsamelemmy@lemmy.zip
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        1 day ago

        Shit like that is why I hardly game on my phone. Even paying to remove ads, now you get a stupid little bonus to watch the ad instead.

        Netflix actually has some decent games with no ads like monument valley and cut the rope, but I recently canceled Netflix.

        Which just leaves balatro. Any other actual good games on Android that can be played with touch and don’t follow the typical phone game format?

        Cut the rope, where’s my water, quell used to be good examples of fairly priced fun games. Even cut the rope ended up going the mobile crap way with micro transactions instead of just buying the game for a couple bucks like it started.

        • RowRowRowYourBot@sh.itjust.works
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          1 day ago

          Wazhack, it’s a roguelike made by a guy who did a lot of stuff for Nethack as I recall. It’s 15+ years old and I own it on every platform I can. It has very dated graphics but overall might be one of the deeper games available for the genre.

          Wazhack has a free version that lets you play the first 400 feet of the dungeon. It took me a few weeks of constant play to get to that point reliably.

          If yiu like sword and board roguelikes I would give that a shot.

  • warmaster@lemmy.world
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    1 day ago

    I made a full stop to my mobile gaming when the great enshitification began. Now I game on my desktop PC exclusively.

    • Obelix@feddit.org
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      1 day ago

      Yeah - those microtransactions are killing the experience. You never know if the level is just hard and challenging and that you need to practice more or if it is impossibly hard and only solvable with money. Or if you suck in a multiplayer game or if it is pay to win

    • brsrklf@jlai.lu
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      1 day ago

      Making people pay to skip boring “gameplay” loops, and then paying them a trifle to get them to play more. While getting hundreds of time that from serving ads.

      The good content is hiding somewhere under all that, promise! Keep digging and you’ll find it.