I’m interested on others’ thoughts on this. I got into Moomin after Finnish family started gifting me mugs, and I now have a sizable collection. To me as a foreigner, the mugs were my gateway to the actual books. Is your experience that the children around you are getting burnt out on Moomin before they’re old enough for the books?

  • JessamynOP
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    18 hours ago

    I’m in the US, and they opened a US based online shop this year. They were also doing a big Barnes and Noble push around summer, but when I visited most recently all the moomin stuff had been moved out of a prime location and been heavily discounted.