Soundtrack: Mack Glocky - Chasing Cars
Last week, I spent a great deal of time and words framing the generative AI industry as a cynical con where OpenAI's Sam Altman and Anthropic's Dario Amodei have used a compliant media and braindead investors to frame unprofitable, unsustainable, environmentally-damaging and mediocre cloud
The revolution will not be monetized.
Local models do minor witchcraft. Grifters and morons keep trying to coerce absolute truth out of them, which is opposite of how they work - but they do work. They have demonstrable utility. Spicy autocomplete is useful, actually. Code in a language I’ve never learned doesn’t have to be flawless to be helpful. Bad summaries of complex articles probably still beats skimming them. Being able to hum a song into existence is just plain cool. Yes, I could do all that work better, if I did it myself, but getting a half-assed job from no talent and no effort is obviously a desirable option. Lamenting the blow to bespoke artisanal whatever versus mechanization is what old sounds like.
OpenAI is fucked because they bet on mainframes. Mainframes have never been the right approach. There was a brief window circa 1970 where it was a plausible option and the plausible option, but local power has been the better choice since 1977 at the absolute latest. Even battery-powered pocket computers didn’t make remote computing sensible. Siri and Alexa only did it to spy on you. OpenAI did it because maximum scale meant minimum competition.
If it genuinely took zillion-parameter models to deliver Asimov-grade results, they wanted to get there first. But that’s not what zillion-parameter models deliver… and you don’t need a zillion parameters for what they do deliver.
The future of this tech is programs that spin up your GPU for a couple minutes when you ask for weird shit. You want a sketch inked? Brrrr here you go. You want a draft outline for the paper you just wrote? A transcript of an eight-hour security video? A ringtone that’s kinda like these three other ringtones? Fetish pornography of your Sonic fan character? Brrrrrrrr. Computer just does what you ask, in mostly plain English, to the best of its abilities.
That’s not gonna be a $200/mo subscription - for reasons unrelated to the economic value of that silly bullshit. You can do it yourself with $200 of RAM. What you’ll get and what they claim will be closer than what they claim and what they give.
But it will be a revolution.
Games are the obvious use-case everyone suggested, when GPT3’s output more dream-sequence than fanfiction. This tech allows an elf to muster a reaction when you fill their house with cabbages. Or kill a dragon with a bucket. Or walk in wearing nothing but the emperor’s crown. You can have a whole-ass conversation about the stupid shit you’re doing, and it won’t pass the Turing test, but it can stay relevant to any wacky nonsense that happens. And related tech can voice this dialog with about the same performance that a human actor gave. Not necessarily ‘in that actor’s voice,’ because why the fuck would every NPC sound like a specific human actor? If the tech can make plain text sound like Nolan North, it can make Nolan North sound like a thousand distinctly different people.
Video’s the drum I keep banging, because it will dissolve Hollywood at its foundations. How many celebrated animators can’t get their badass pet projects greenlit? They won’t need other people’s money, if they can draw keyframes, and the computer “tweens” like it’s told to. They may not need to ink or color every frame. They can still have complete control, as surely as leaning over a junior animator’s shoulder. We’re not talking about typing “genndy tartakovsky movie 2025 five stars” and posting whatever comes out. This is a force multiplier for artists - and it treats shocking photorealism as just another art style.
This cool shit was not possible before. We didn’t know how to make computers do this. We’d been trying! Deep neural networks do shit we barely understand, and some of it is science fiction. Lots of ‘only a human could–’ went out the window. It still didn’t get us metal men walkin’ around all impudent, but dishwashers and spreadsheets weren’t that either, and they still absorbed a bunch of labor that used to require real thinking people.
Ed ignores this. Yeah yeah yeah, he always hand-waves there must be some users and some uses, but ev-er-y fucking post is “AI is a complete scam!!!” and then talking about businesses instead of tech. Namedropping the tech and then condemning the business is dishonest. And then he says shit like “generative AI is OpenAI,” when Stable Diffusion is right fuckin’ there, and DeepSeek dropped, what, last week? OpenAI could collapse overnight (inshallah) and very little would change. For tech, anyway. The tech would continue apace, along with the applications it actually works for, and we’d get more and more tricks where your computer just does that.
Key point: your computer.