I’m an advocate for privacy, and anti-censorship(not that I’m a political person, but I personally think that one entity controlling everything could make somewhat of a rat box society), I’m confident that the fediverse platforms would one day be large enough to compete with popular sites like Twitter, Reddit, Youtube, etc. (given enough time for the website design/attractiveness, and user-friendliness, features, etc. to mature. )
But I feel like we won’t be achieving that reality anytime soon. at least in my speculations. if you look at the statistics, mastodon is 100x smaller than twitter, and also the fediverse gained almost 25% more users (which is just under a million) which is great but not enough. some viral impact, or a bigger influence is needed to get that number up.
TL;DR, the question; Is there some good ideas, marketing ideas, or anything conventional or non-conventional, that could help us gain more users?
Open to anything, as long as It’s possible to do, look outside the box, creative answers are very welcome.
some of the ideas so far;
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[Dev Project] a Fediverse Game Store, with payment features, etc.
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[Dev Project] Fediverse Forums Platform
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[Dev project] making a fediverse search engine
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[Dev project] ActivityPub Compliant Wordpress (as the First CMS target)
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[bot] a meme bot for giving user points for reposting fediverse memes.
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[fediverse feature request] Option to make watermarked image to crosspost.
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[Community] Fediverse Youtube channel for fediverse related content. (Creator Awards, News, Podcast, and shoutouts to fediverse creators)
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[Community] our own meme boards (is there something we can use that’s similar to 4chan?)
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[Community] A page for lists of things that people can do to promote the fediverse
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[Community] A page for a detailed-comparison of Fediverse platforms and Corporate platforms, to serve as a guide to the developers of Fediverse. more info
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[Microblogging] user experience related Improvements, etc. see thread
Tags; [Community] [Dev Project] [Bot] [feature request] …
edit: I’m going to start a community organization based on this… if you have ideas for the name of our community, please post it here; https://lemmy.ml/post/56996
Thank you all for your input, I’ll try to summarize what we just discussed later, also thank you for participating in this discussion, I’ll have some of the ideas put into motion in the near future.
please continue posting your ideas here if you have some, maybe something useful can come up for the community to use
Lemmy is the only fediverse community that works ideally as a “replacement” for reddit through the inherent nature of reddit itself. Mastodon, Pixelfed, Diaspora, Friendica, peertube, Matrix, etc. None of these live up to the requirement to work as a replacement for their respective community.
One of the major problems, i find, is that people actually want some level of spam coming their way, and to spam others. i.e. every artist knows that Twitter is the place to spread your art - and unfortunately, it cannot be done on Mastodon. Mastodon lacks both the community, and the features to highlight art and spread said art to its fans and viewers. Because of the lack of tools to get to your base on the fediverse (for privacy reasons), many people simply cannot jump to the platform without losing the ability to maintain their spread (and income), or the utility they need, in order to continue operating their communities. This is not to mention the problematic nature of how people use things. i.e. Facebook has an atrocious “forum” platform they call “groups”, people hate it, but they still opt to use Facebook’s groups rather than a proper forum or a reddit/lemmy sub for their community; and this is because they’re already on facebook as it is, because everything is on facebook, chat, group interests, shopping, business sites, business support chats, relevant ads, local and otherwise - everything is just there, and people will always take the path of least resistance even if it sort-of sucks (and believe me, i hate it more than most, as i work with facebooks tools daily, and it kills me a bit inside each and every day for how poorly everything works, there is a myriad of bugs, no support from facebook themselves, and half the time things are just down, for weeks at a time, i finally setup my own booking system because the facebook booking system has barely worked all last year - and sadly, leaving facebook for booking means i’ve lost about 20% of my clients).
Another huge hurdle is to compete with the big names when they have so much money to blow on things that we simply can’t. i.e. facebook is huge in third world nations and essentially “the internet”, because of privatized ISPs. people can’t afford to pay for internet, and because of that facebook has carved a very fine anti-competitive hole for themselves; because, even if you can’t afford to pay for internet, you can still browse facebook; as they pay the ISPs to allow people access to facebook for free despite not paying for an internet connection - meaning that people literally use facebook as the internet, finding businesses and tech support, information, share, communicating, hobby communities, calling, chatting, shopping, news, everything and anything. how do you compete with that? you can’t, not unless the fediverse somehow had the funds to pay these ISPs free access to the fediverse. and this sadly also means that as long as facebook maintains this massive userbase, facebook is here to stay.
Matrix is another “almost there, but not really”. It’s a fantastic platform, and it has gotten so very far since its inception, but it has too many bugs for public adoption (users except their platform of choice to ‘just work’), and still lacks essential features necessary to compete with Discord/Slack such as hotjoin voice chat, “servers” with “channels” (i know it tried to solve this, but their solution to it sucks), large-scale video conference (they sort-of do this, i guess - but it’s far from where it needs to be), and enterprise tools for administration, communication and organizing utility.
Bottom line, if the fediverse wants to succeed, it needs to focus on the tools necessary for communities to maintain a coherent environment. To focus on tools allowing creators to spread their creations. To focus on tools allowing business operations to spread their crap. To focus on tools allowing users to maintain a structured community of interest. And to some how afford to be free without an internet subscription.
For those places where facebook is the internet it might still be possible to create some kind of distributed network inside facebook. Data could be sent through chat messages or something. You could make an interface/bridge for lemmy (or another federated/distributed platform).
I guess there are problems like facebook could shut it down/delete accounts.
we definitely lack the advantage of assets now, we probably won’t be doing something as fancy as facebook making it browseable without having internet, we can still do something else, regardless of not having a pile of cash.
what you said there, gave me a bit of an insight to the problems we have in fediverse, I think I can come up with a plan;
we can make a detailed-comparison of Fediverse platforms and Corporate platforms. I’m not talking about a small “comparison type of blog”. every little detail, features, design, advantages, what it lacks, etc. to serve as a guide for the developers to tackle what’s important, and what the general mass wants in our platforms.
what’s more, we could list out all of the problems that we have, from the most important to least important to tackle. to avoid the paradox of choice, once the page is complete.
we’ll make the page open source on github, so people could make pull requests to update that comparison.
(I’ll need some people to help write the page with me, we should figure out also the structure of the page first also.)
then again, this is just an idea, if people want to follow me and create a community together, I’ll do it.
monetization for users is definitely one of the problems we’re faced regardless of platform in todays online environment and culture, but it’s especially problematic for peertube. no youtube content creator will ever be willing to migrate as their main goal of creating youtube content is to monetize it and no aspiring video creator is interested in producing content they can’t monetize due to the work involved in producing quality video as any view they gain on peertube is a direct loss on potential income from youtube.
one way to migrate and populate the fediverse could both be by distributing crypto to content creators as well as allow users to directly monitize their browsing routines. i mean, take Brave browser for example, you get paid just by using the browser - that alone encourages users to drop whatever browser they use today and start using Brave, and r/CryptoCurrency on reddit distribute crypto based on your monthly karma accumulation on their sub which has massively populated the sub in recent months (aided by the goldrush for crypto).
alot of people here don’t like crypto (for a good reason), one of the more successful and even more monetizable platforms than youtube is lbry/odysee which is a crypto-based platform. while I want a good solution I want to also push more ethical and methods that are still good for the environment.
I can’t explain it well yet since I haven’t read the book, here’s a discussion about it; https://lemmy.ml/post/57150
there really isn’t a good reason imo. this whole anti-crypto movement stems from PoW (proof of work), which is shit, and modern functional crypto either never had it, or are moving away from it. there are options out there which are no more damaging to the environment than lemmy itself (i mean, we still need computers/phones/servers and power to use this service; which is damaging the environment). and not all crypto is unethical money grabs or ponzi schemes. the technology itself has a wide range of utility beyond monetary gains, and even on a monetary level cryptocurrency is only a bad idea as far as money is a bad idea in general. and even then, to create a foundation of ethical and environmental utility based crypto with a wide range of utility in all sectors of society, and encouraging wide adaption through content creators and users moving to a platform where they make money for themselves, is just a good foundation where everybody wins, intentionally or not on the users part, even if the mission of the crypto itself is not to function as a currency or wealth accumulation; the goal itself is a motivator that just helps push the cause further.
regardless. for there to be any growth in todays climate and culture of the internet. without monetization, there is just no way to challenge big corporations. creators use these tools, such as twitter, facebook, youtube, etc. to make money. and users use them because that’s where they will find content and likeminded users. gone are the days of just raw community for the sake of community, where every site has a phpBB and every community has an IRC channel. today, everyone will move to where there is money to be made, because capitalism has corrupted every level society and there is no way to participate in society without either making money or losing money.
i would love for there to be a growing socialist consensus leading to communism, but in reality, we can’t challenge the current structure of capitalism until we get the average user on board, and the only way to do that is show them a better tomorrow for themselves through the only system they have ever known, and go from there.
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okay, alright. I have no words.
so we don’t have much of a chance in changing the world, if we don’t gather more people into the fediverse first. anyway, I hope you can join this project of mine if you are willing to volunteer. I need alot of people to help me do this. if so, wait until I’m ready.
kinda? but, while there is plenty of monetization going on over at reddit the vast majority of users are there to exchange information between each other rather than worshipping trend setters etc. which i think gives lemmy a unique advantage in the federated space to grow its userbase and encourage users to explore other platforms within the fediverse. but, content creators are one of the main driving force for user growth anywhere, even here, and they won’t participate on platforms that could actively cut into their income.
i don’t think there’s much i can do to contribute, my main expertise is in user motivation and manipulation (marketing).
can you elaborate a bit more?
i work with marketing, it’s my expertise.
If wew ant the fediverse to be popular, we need to ask “what people want on a social platform?”
first of all, people want to enter the platform and get interesting content. Because of this, all networks fail or succeed based on the pioneers. Many of the content people want is brand/store/influencer content.
content creators want money. directly or indirectly. if the platform can’t produce money in some way, many content creators will not care enough about it.
Medium become big with a cool narrative. people want to fell like the time they are investing in social platforms are a good thing. Facebook had this while beating Orkut. nowadays have none. hype is fundamental to move people away from old platforms. So we need many important people talking good about fediverse on media aoulets, and people bragging about how fediverso is special.
*significant ones
family, friends, partners, comrades. we need to get in touch with people we care on social networks. if the platform is hyped enought we call them and they came. if not, we call them, they don’t came and we leave to be with them.
we need to trust the manager/owners of networks. social likeability of server admins is a issue when calling people to fediverso servers. the “they can see your DMs” argument is a problem on small servers, because we know thet Twitter can read our DMs, but the best place to hide a tree is on a forest. The anonymity of numbers work on a million user service, but not on a 500 user server.
Some “bussines friendly” is in dire need. A patron/tip jar feature, a product catalog, and so, to allow monetary return for content creators.
this is a highly sensitive topic, as most of fediverse netizens don’t want to be spammed, but we can’t ignore that two of the most successful mastodon instances are sex work related, properly aimed to monetar returns.
the paradox of choice/need to trust your admin is a problem, because we have and will have much more campaign against fediverse. E2E is not really the best option, butastodon is going this way.
someone found a solution to first point. read this thread; https://lemmy.ml/post/56944/comment/42073
(also did you intentionally replied to this person? seems like you were trying to make a normal comment. I’m probably wrong.)
hype culture. what can we do to artificially create hype? I may have to keep that in mind when discussing plans. some genius person may come up with something great.
I’ll keep what you just said in my notes, focusing on these things may lead to results were looking for.