Because at the end of the day it’s not worth it for the company, they don’t have enough reputation loss out of not having the product available to Warrant the effort to put the system like that. They’re not losing any money because the scalpers are still buying, Plus for some reason users aren’t putting two and two together that if they didn’t buy the scalpers products the scalpers would stop scalping and therefore the cycle just continues

If people would just stop buying cards at or above MSRP from third-party sellers, this problem would have been done away with 5 years ago