Crossposted from https://beehaw.org/post/17669799

The consulting firm Deloitte estimated in November 2023 that women’s sports would generate more than $1 billion in global revenue this year for the first time ever, which the company said is up about 300% from its last estimate in 2021. Skyrocketing viewership and corporate sponsorships were major factors.

While many point to the WNBA as a blueprint for success in women’s sports, accomplishments in 2024 went far beyond one league or athlete.

Gauff, the 20-year-old tennis superstar, was the world’s highest-paid female athlete this year with $30.4 million in earnings, according to Sportico rankings. Gauff could not defend her 2023 U.S. Open title, but ended her 2024 season with a WTA finals title and a $4.8 million check — the biggest payout ever for a women’s tennis event, per Sportico.

The Olympics neared complete gender parity for the first time among the more than 11,000 men and women who competed in Paris this summer.

More than 34 million people across all NBC platforms in the U.S. watched Biles exorcise the demons of her surprising exit from the Tokyo games three years earlier. The 27-year-old shared a message of resilience and redemption as she added four gold medals to her resume. Nearly everything she did in Paris made headlines — a clap back at social media trolls, a revelation about her mental health, a moment of triumph. Her TikTok showing Team USA’s gold medals from team competition has more than 139 million views.