Funny enough, consistent branding actually was a very high priority of the Roman government! The Romans put a high priority on being able to tell when something was official by the way it was made, said, or appeared - everything from edict wording to fashion to architecture - entire varieties of marble were subject to imperial monopolies to prevent non-authorized use!
In a time before easy verification from centralized communication, getting ordinary people to recognize what is and isn’t official at a glance is very advantageous!
It was a pretty large empire, so I can imagine it must have been useful for everyone to know what’s official and what’s not. Besides, it also makes Rome stand out from other organizations who didn’t care about consistency.
Funny enough, consistent branding actually was a very high priority of the Roman government! The Romans put a high priority on being able to tell when something was official by the way it was made, said, or appeared - everything from edict wording to fashion to architecture - entire varieties of marble were subject to imperial monopolies to prevent non-authorized use!
In a time before easy verification from centralized communication, getting ordinary people to recognize what is and isn’t official at a glance is very advantageous!
It was a pretty large empire, so I can imagine it must have been useful for everyone to know what’s official and what’s not. Besides, it also makes Rome stand out from other organizations who didn’t care about consistency.