Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
I only wear hi-vis to take one more excuse away from the driver when they hit me. It doesn’t actually help people see me in my experience.
In my city, the roads are not lit very well so high vis helps me see bikers a lot better.