Warner Bros. Discovery is feeling the effects of the Max merge.

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

  • UnderpantsWeevil@lemmy.worldEnglish
    262·
    2 年前

    In all seriousness, why the hell would a company already branded the “Home Box Office” run away from the moniker in the era of at-home online movie binging. You have some of the most intuitive psychic real estate shy of Twitter, a company whose name will never be changed because the brand recognition is so high. Who could have possibly gotten you to believe changing it to something as vague and ill-suited as Max was a good idea?

      • UnderpantsWeevil@lemmy.worldEnglish
        8·
        2 年前

        Still calling it HBO Max would have tainted the brand

        Is there an HBO left that isn’t Max? It isn’t as though I can stream the Good HBO sans the Bad reality tv crap.

        Which also tells you what they think of customers

        I get HBO through AT&T as a perk. I don’t subscribe to it independently. Its possible that someone at HBO noticed the bulk of their user base has some kind of arrangement like this and thinks just drawing down revenue from these default subscriptions is preferable to chasing new user sign-ups through attractive content and salesmanship.

      • CeruleanRuin@lemmy.worldEnglish
        3·
        2 年前

        I sign into “max” now and get bombarded on the home screen with basic cable reality show trash, and every time that happens it just makes me want to use it less. The only thing keeping me coming back is the occasional Soderbergh project and an as-of-yet still decent catalogue of movies, though even that has dropped off noticeably.

        I would drop my subscription if it wasn’t bundled into my phone plan.

        • shenanigans4u@lemmy.worldEnglish
          12·
          2 年前

          Some of it is there but they’re taking the best of it and leasing it out to others streaming services with ads.

    • flossdaily@lemmy.worldEnglish
      56·
      2 年前

      Not to mention all the happy nostalgia from their PRIMARY TARGET CUSTOMERS who were kids in the 80s and still fondly remember the HBO feature presentation intro.

    • TurboDiesel@lemmy.worldEnglish
      201·
      2 年前

      Right?! My first thought was “Max? You mean like Cinemax? Did Cinemax buy HBO??” Well, turns out, the OPPOSITE is true. In what world is Cinemax the more valuable brand than HBO???

      • eric@lemmy.worldEnglish
        15·
        2 年前

        What’s the most baffling to me is that WB owned HBO and Cinemax when they created HBOMax, but they chose not to include Cinemax content.

        I guess these days among the executive class, it’s just really cool to purposefully mismanage your IP.

        • Techmaster@lemmy.worldEnglish
          1·
          2 年前

          It’s because they didn’t buy Cinemax to combine them into a bigger more valuable brand with more IP. They bought out Cinemax to eliminate the competition. And they did it around the same time that all the streaming services started taking off, so they obviously got their asses kicked by Netflix. Cable TV as a whole has really suffered since Netflix and Prime got really big.

    • Zap@lemmy.worldEnglish
      8·
      2 年前

      Because they want to bog it down with shitty titles (quantity vs quality) to appear more competitive with more programming and don’t want to degrade the HBO brand.

    • some_guy@lemmy.sdf.orgEnglish
      5·
      2 年前

      Sorry to repost. I immediately tossed in a thing about the rebrand and then saw this, so I’m hitting it again because it frames the rebrand as knowing and deliberate (as opposed to a fuck up).

      Bad Faith podcast had an episode on the strike a couple weeks back. The guests (strikers) talked about how Zaslav renaming HBO to Max is right inline with their intent to churn out “good enough” content to increase profits rather than increase quality. They likened it to a signal to Wall Street to improve their share value.

    • Duplodicus@sh.itjust.worksEnglish
      5·
      2 年前

      At the same time they made the name change they also eliminated a bunch of content and highlight a lot more of the reality stuff that might not have the same draw.

    • krayj@lemmy.worldEnglish
      3·
      2 年前

      It comes across as if it was a business decision without regard for their customers…without the basic understanding that their customers ARE their business.