Yes it’s true that mainstream media has done a horrible job of handling his particular brand of terribleness, but it’s not like the horrible things he said didn’t hurt him. He lost in 2020, he’s probably going to lose next month, he’s lost in court multiple times, he’s a convicted felon, the things he says do hurt him. But it takes a long time, of course because of bad reporting, but also because he was or is absurdly wealthy.