Toyota Motor Corp., will refocus DEI programs and halt sponsorship of LGBTQ events, citing “a highly politicized discussion” around corporate commitments to diversity, equity and inclusion.

The Japanese carmaker told employees it will also end participation in notable rankings by LGBTQ advocacy group the Human Rights Campaign and other corporate culture surveys. The company will “narrow our community activities to align with STEM education and workforce readiness,” it said in a memo Thursday to its 50,000 US employees and 1,500 dealers.

The note comes a week after anti-DEI activist Robby Starbuck started a social media campaign against the company, calling for customer boycotts because of its support for LGBTQ events and other initiatives. Toyota said at the time that the LGBTQ programs targeted were led by employee groups, not the company directly.

  • Hobbes_Dent@lemmy.world
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    14 hours ago

    Customer boycotts you say? An anti-DEI activist calls for a boycott and you acquiesce?

    Guess who’s boycotting now.

    • Viper_NZ@lemmy.nz
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      14 hours ago

      Toyota were already in my shit list because of their anti electrification lobbying and awful EVs.

      This has killed any positive feelings I had left for the company.