• MonsterMonster@lemmy.world
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    28 days ago

    Here in the UK the perception of the value of own-label products is mixed where some are cheap but rubbish quality (Waitrose Essential Bagels) and others that are as good quality as the big brands (Tesco Bagel v American Bagel Co.. The New York Bakery Co.) but way cheaper.

    However, there does seem to be something happening where good value own-label products are disappearing through more shelf space being given to big brands and displacing own-label equivalents.

    I use sensitive toothpaste and I usually buy the stuff several tubes at once. The big brand is Sensodyne which is good but at £5.75/75ml (Tesco) is expensive. The Tesco brand which was as good was way cheaper at around £1 making it far better value for money.

    But here’s the issue, the big brands can’t compete with the quality and value of own-label products on pricing. Across three of the largest supermarkets (Aldi, Lidl, Tesco) the own-label sensitive toothpaste has disappeared with more shelf space being allocated to Sensodyne. All recently at the same time.

    • QuarterSwede@lemmy.world
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      28 days ago

      That’s an interesting one. In the US I haven’t found a store brand that was the same as Sensodyne. They’re all crap here comparatively.