Led by the automaker BYD, China has established itself as the main car supplier in Mexico. The US worries China could use Mexico as a “back door” to sidestep tariffs and gain footing in the US market.
Hyundai did it. Their rep was abysmal in the 80s/early 90s. Their ad slogan was literally “Hyundai. Yes, Hyundai.” because you’d have to say that to anyone who asked what steaming pile you spent $5999 on. But they doubled down on warranty long enough to become a credible choice.
BYD also has the advantage of being able to enter a fairly green-field market. There’s few to no cheap electric cars from established brands to conpete with.
Hyundai did it. Their rep was abysmal in the 80s/early 90s. Their ad slogan was literally “Hyundai. Yes, Hyundai.” because you’d have to say that to anyone who asked what steaming pile you spent $5999 on. But they doubled down on warranty long enough to become a credible choice.
BYD also has the advantage of being able to enter a fairly green-field market. There’s few to no cheap electric cars from established brands to conpete with.
Korea didn’t really have the same terrible reputation that China has. “Made in China” basically means that it’s poor quality.