Printing physical media and distributing it is a huge cost, since physical media use has declined in recet times the supplychains they used to rely has gone.

This has increased the cost.

Compare that to digital infrastructure and you have a cheaper alternative that has scalable solutions.

There is no need to print or really distribute physical media any more, you get the finnished movie/episode as a digital file, you upload it to the cloud shortly before release, wait for it to automagically get cached in the regions, and set the timer for release. The streaming service will automatically change the $video.enabled variable from $false to $true, and millions of people will be able to watch it at the same time.