Additionally, by implying that each individual “person” is not already commodified as a body of data in a collection of similar is woefully naive.

Elaborate, this sentence doesn’t seem to make sense. Typo?

I’m saying, on average, per person, collecting a bunch of people’s data, and putting that data to work, you’re not gonna make money hand over fist out of nowhere.

When it comes to data-brokers, the worth of personal data on individuals is that of cents. Not even whole bucks.

Data mining only brings in the big bucks at scale. At stupid, scale.

Gaining data on a million users will never cover the loss of losing out on a million game sales. The math simply doesn’t work that way.

The reason they do it is because they can get away with doing both. Eventually they will get both the game sales, and data.

Losing out on some money now, is inconsequential as they will get ALL the money, later.