This is the best summary I could come up with:
The Belgian privacy watchdog said however that IAB Europe failed to give users precise information on the use of their data, and ordered the business to establish a legal basis for data processing as well as to strictly vet organisations that use its real time bidding system in order to ensure that they meet the requirements of the GDPR.
The ECJ said today that IAB’s model “contains information concerning an identifiable user and therefore constitutes personal data within the meaning of the GDPR.”
The judgment comes as the European Commission aims to present a so-called Cookie Pledge at its Consumer Summit in April.
This voluntary pledge would ensure that users receive concrete information on how their data is processed, as well as on the consequences of accepting different types of cookies.
The commission last year also proposed a new law to improve cross border cooperation between data protection authorities.
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